Twitch

Idea: Unleash Your Ugly

 

In lands of endless vistas and majestic castles, there’s a certain beauty about video games. But on Twitch, the truth is ugly.

 

Here, aspiring professionals tease middle-school competitors, while middle-school players curse out like grown men. Minecraft wonders are blown to smithereens and the beautiful CGI hills are painted red in blood. While the streams go on forever, every game ends in death. 

So welcome to Twitch.
Unleash your Ugly.

Direction

Art direction & illustration: me

Copywriting & strategy: Joel Linkewer