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Dippin' Dots

Idea: Grab A Bigger Spoon

Memories of Dippin’ Dots are as much about the unique ice cream as they are their unique venue. Amusement parks, malls, and zoos were awesome -- when you were eight. Now in your late twenties, you don’t fit in at a zoo by yourself. It’s suspicious that you’re waiting in line at the mall kiosk between a Claire’s and a Build-A-Bear. You’re still young, but you’re way too old for the places where you used to enjoy Dippin’ Dots. 

Direction

Art direction & design: me & Ashley Stluka

Copywriting: Kevin Pellicone

Media Research deck:

Kyle Armour, Kate Hettrick, & Corrinne Saha