
Dippin' Dots
Idea: Grab A Bigger Spoon
Memories of Dippin’ Dots are as much about the unique ice cream as they are their unique venue. Amusement parks, malls, and zoos were awesome -- when you were eight. Now in your late twenties, you don’t fit in at a zoo by yourself. It’s suspicious that you’re waiting in line at the mall kiosk between a Claire’s and a Build-A-Bear. You’re still young, but you’re way too old for the places where you used to enjoy Dippin’ Dots.
Direction
Art direction & design: me & Ashley Stluka
Copywriting: Kevin Pellicone
Media Research deck:
Kyle Armour, Kate Hettrick, & Corrinne Saha